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— About / Taxonomy Matcher

We do one thing. We get the category right.

Most product-data platforms try to do feeds, syndication, PIM, PPC, analytics. We don't. We answer one question well: what category does this product belong in? Cheaper than the enterprise tools, sharper than the rule-builders.

/01 — Mission

Less mapping. More shipping.

Categorising products by hand eats Friday afternoons. Channable and Productsup will solve it for you — at €99 to €1,000+ per month, and with onboarding that takes weeks.

We started from the other end: take the part those tools do as an add-on (AI category matching) and make it the whole product. €18/month. Five minutes from sign-up to first batch. No salesperson, no onboarding calls.

If you have under 100,000 SKUs and no dedicated data team, we're built for you. If you have more, you probably want Channable or Productsup, and we'd say so.

/02 — What you get

Six things, done deliberately.

Simple upload

CSV, JSON, XML

Drop your catalogue in any sane format. We accept any column shape — just point us at title and description.

Flexible trees

Google + custom

Built-in Google Product Taxonomy with 6,000+ leaves. Or upload your own tree — any depth, any locale.

AI matching

Frontier LLMs

Hierarchical reasoning over the full taxonomy tree. Confidence scores per row so you know what to auto-approve.

Exports

CSV · JSON · XML · API

Drop straight into Merchant Center, Channable, ChannelAdvisor — or pipe via REST.

Save & reuse

Persistent taxonomies

Custom trees, locale variants, brand-specific dialects — upload once, reuse forever.

Auditable

Confidence + reason

Every match carries the model version, score, and a short reason for review.

/03 — Built on

A stack we'd ship our own money over.

Frontend

Next.js 16

App Router, Server Components, Turbopack, Tailwind 4, Geist Sans/Mono.

Data

Firebase + Firestore

Authentication, encrypted token storage, optimised job collections in eu-west.

AI

OpenAI · Gemini

GPT-5-mini for matching + attribute extraction, Gemini "Nano Banana 2" for image generation.

Billing

Stripe + Shopify Billing

Direct subscriptions via Stripe; Shopify-installed shops use platform billing.

/04 — Team

A small German team.

Taxonomy Matcher is built and run by webpowers UG (haftungsbeschränkt), a software studio based in Augsburg, Bavaria. We do one thing per project. This project is product categorisation done right.

Founded and led by Maksym Vovk. Direct line during early access — bug reports go straight to whoever's on call.

HRB 42500 · Amtsgericht Augsburg · USt-ID DE362884459

Match the catalogue.
Then go ship the rest of your day.