Beyond Google: Navigating Amazon & Otto Taxonomies

The Multi-Taxonomy Challenge

While Google Product Taxonomy (GPT) is widely used, major marketplaces like Amazon and Otto often maintain their own distinct category structures (Browse Tree Guides or BTGs on Amazon, Warengruppen on Otto). Selling on multiple platforms means dealing with multiple taxonomies.

Why Different Taxonomies?

• Platform Focus: Each marketplace caters to slightly different customer browsing habits and product assortments.
• Internal Structure: Taxonomies often reflect the marketplace's internal data organization and reporting needs.
• Specificity: Some platforms require more granular categorization for certain product types than others.

Managing Multiple Taxonomies

Manually mapping products to several different taxonomies is a significant burden. Key challenges include:

• Finding the Right Path: Locating the most accurate category in each unique structure.
• Maintaining Consistency: Ensuring the same product is categorized logically across platforms.
• Updating Feeds: Populating the correct category attribute for each marketplace feed.

How Taxonomy Matcher Helps

Taxonomy Matcher's custom taxonomy feature is designed specifically for this challenge:

1. Obtain Marketplace Taxonomy: Download the specific taxonomy file required by the marketplace (e.g., Amazon's BTG for your product type, Otto's Warengruppenliste). You may need to convert it to the simple .txt format required by our tool (one path per line, > separator).
2. Upload to Taxonomy Matcher: On the Matcher page, upload this .txt file in the "Custom Taxonomy" section.
3. Match Your Products: Upload or paste your product CSV data.
4. Get Results: The AI will match your products against your uploaded marketplace taxonomy.
5. Export & Integrate: Download the results and use the matched category paths to populate the correct category field in your data feed for that specific marketplace.

This allows you to efficiently categorize products for multiple channels using their required structures, ensuring compliance and maximizing visibility on each platform.